Fiction & Non-fiction Projects
A-List: GameDev
Hired to guide Spire’s story from start-up to IPO. Set the precedent for brand, content and community building. As a team of 3, I directed, managed, or drove fundamental brand and marketing initiatives now executed by 26 communications, brand, marketing, and content creators.
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Led or influenced the establishment of multiple teams, serving many different functions, including PR & Communications, Brand & Creative, Content Marketing, Product Marketing, Digital Marketing, and Demand Gen. Headcount increased 3 to 25 in thirty months.
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Individual contributions include creating and iterating brand & events assets, press & content material, published editorial letters, social media, web design, video editing, thought leadership writing, ad campaigns, and social media. Organic social engagement rate 7x greater than B2B benchmarks.
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Managed projects for brand development, brand marketing, video production, website design and analytics, internal communications. Y/Y ‘20/’21: +150% organic search increase, 6x greater video ad CTR than B2B benchmarks. Reduction of video ad cost-per-view by 45% vs B2B benchmarks.
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Directed brand campaigns, thought leadership narratives, journalism-like blog series’, company vision presentations, department roadmaps and budgets, and IPO training. Annual Recurring Revenue: +50% Y/Y.
Telltale & Game Development
Contracted to guide narrative design and story development for the blockchain/cryptocurrency metaverse platform. Also helped with marketing content as well as a user guide.
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Led narrative design content for top-tier entertainment brands including The Walking Dead, Minecraft: Story Mode, Game of Thrones, and The Wolf Among Us which was nominated BAFTA "Best Story."
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Developed a flexible workflow for 2-15 writers and designers, worked with C-staff and stakeholders. Minecraft Story Mode reached #2 in iOS App Store (Q4 2015).
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Delivered production-quality designs with minimal revisions needed, led team meetings, with credited projects averaging over 1M downloads/copies sold.
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Piloted company's first data integration program, collaborated with Analytics and Insights to present dynamic content to users based on recorded input
About The Wolf Among Us
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Based on the Eisner Award-winning Fables comic book series
It’s not only what you choose to do that will affect your story, but when you choose to do it -
A mature and gritty take on characters from fairytales, legends and folklore who have escaped into our world
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A perfect place to begin your Fables journey, even if you’ve not read the comics this game is set before the events seen in the first issue
Spire Global
Hired to guide Spire’s story from start-up to IPO. Set the precedent for brand, content and community building. As a team of 3, I directed, managed, or drove fundamental brand and marketing initiatives now executed by 26 communications, brand, marketing, and content creators.
-
Led or influenced the establishment of multiple teams, serving many different functions, including PR & Communications, Brand & Creative, Content Marketing, Product Marketing, Digital Marketing, and Demand Gen. Headcount increased 3 to 25 in thirty months.
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Individual contributions include creating and iterating brand & events assets, press & content material, published editorial letters, social media, web design, video editing, thought leadership writing, ad campaigns, and social media. Organic social engagement rate 7x greater than B2B benchmarks.
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Managed projects for brand development, brand marketing, video production, website design and analytics, internal communications. Y/Y ‘20/’21: +150% organic search increase, 6x greater video ad CTR than B2B benchmarks. Reduction of video ad cost-per-view by 45% vs B2B benchmarks.
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Directed brand campaigns, thought leadership narratives, journalism-like blog series’, company vision presentations, department roadmaps and budgets, and IPO training. Annual Recurring Revenue: +50% Y/Y.